Discover Demi-Fine Luxury Without Breaking the Bank

With gold prices at an all-time high, why compromise on quality or affordability? At Pretty Shimmering Things, we believe everyone deserves a touch of luxury—without the hefty price tag. Our chic demi-fine jewelry is crafted with thick 18kt gold plating, giving you that high-impact golden glow while letting you own your style guilt-free.

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  • Free Delivery

    Enjoy free, secure delivery on all orders above INR 999

  • High Quality

    Our products are made from the premium quality material

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    Exclusive savings on luxurious designs without compromise.

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Everyday Jewelry, Designed for Real Life

Each piece in our store is handpicked and curated to fit effortlessly into your day. Lightweight, waterproof, and sweat-proof, every necklace, bangle, bracelet, and ring promises comfort and shine no matter where life takes you. Plus, with our up to 1-year shine warranty, your favorite jewelry will stay radiant all season long—and even longer with a little loving care.

Thick 18kt gold plating

PVD Coated Radiance

Lightweight and hypoallergenic—perfect for sensitive skin

Waterproof and sweat-proof for every adventure

Effortless, compliment-catching styles

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Thoughtfully Curated Gifts for Every Occasion

Looking for the perfect present?

Our jewelry is designed to delight—whether it’s a day to treat yourself or a gift for someone special. Packaged beautifully, every piece is chosen to spark joy, capture memories, and make every moment shine brighter.

Birthdays, anniversaries, weddings, or “just because”

Curated bestsellers and handpicked statement pieces

Unwrap effortless style and make someone feel truly special

frequently asked questions

Welcome to our Frequently Asked Questions (FAQs) section! We understand that you may have questions about our products, services, or policies, and we're here to provide you with all the information you need.

Demi-fine jewelry sits perfectly between fine jewelry and fashion jewelry. It features quality materials like 925 sterling silver, premium stainless steel, or titanium steel, paired with real gold plating (typically 18K) or other premium finishes. Unlike fast-fashion jewelry that tarnishes quickly, demi-fine pieces are designed to last years with proper care—giving you the luxury aesthetic without the luxury price tag or the weight of solid gold.

Fine Jewelry: Made from solid precious metals (gold, silver, platinum) with real gemstones. Extremely durable and holds intrinsic material value, but comes with a high price and significant weight.

Fashion Jewelry: Inexpensive, trendy pieces made from brass, base metals, or low-quality alloys. Tarnishes quickly, discolors skin, and typically lasts only months.

Demi-Fine Jewelry: The sweet spot. Quality stainless steel or titanium base with real 18K gold plating, featuring lab-grown diamonds or quality zircon stones. Built to last 1+ years with care, hypoallergenic, and priced accessibly. Perfect for everyday luxury.

With gold prices at all-time highs, solid gold has become increasingly expensive. Demi-fine jewelry gives you:

  • The same luxe look – thick 18K gold plating delivers authentic golden shine
  • Lightweight comfort – easier to wear all day without neck or wrist strain
  • Accessibility – enjoy luxury without breaking the bank
  • Versatility – experiment with styles without major financial commitment
  • Durability – with proper care, lasts as long as fine jewelry

All Pretty Shimmering Things jewelry is crafted from premium materials:

  • Base Metals: premium stainless steel, titanium steel, or surgical-grade alloys
  • Plating: Real 18K gold plated using advanced PVD (Physical Vapor Deposition)
  • Stones: Lab-grown diamonds, AAA-grade cubic zirconia, genuine zircon, or quality pearls
  • Finishes: High-polish, brushed, or matte, depending on design

Every material is chosen for quality, durability, and skin safety.

18K gold plating means a layer of real 18-karat gold is bonded to a base metal (stainless steel or titanium) through an advanced plating process. The "18K" indicates the gold's purity—the higher the karat, the purer the gold in the layer.

Our pieces use thick, 18K gold plating (not thin or cheap electroplating) to ensure the gold doesn't flake or fade with regular wear. Think of it as a durable, wearable layer of luxury on a sturdy, comfortable base.

With proper care, our 18K gold-plated jewelry maintains its shine for 1+ years of everyday wear, and often much longer if cared for properly. Our up to 1-year shine warranty backs this durability.

The lifespan depends on:

  • How often you wear it – daily wear will naturally show signs earlier than occasional wear
  • Your care routine – following our care tips extends life significantly
  • Your lifestyle – exposure to sweat, perfume, or harsh chemicals can fade plating faster

Many customers find that their pieces remain beautiful for 2-3+ years with simple care.

Yes! All Pretty Shimmering Things jewelry is 100% hypoallergenic. We never use:

  • Nickel
  • Brass
  • Copper alloys
  • Low-quality mystery metals

We use surgical-grade stainless steel and titanium steel specifically chosen for sensitive skin. Even our 18K gold plating is applied over these safe bases, making every piece safe for all skin types, including extremely sensitive skin.