About Demi-Fine Jewelry
What is demi-fine jewelry?
Demi-fine jewelry sits perfectly between fine jewelry and fashion jewelry. It features quality materials like 925 sterling silver, premium stainless steel, or titanium steel, paired with real gold plating (typically 18K) or other premium finishes. Unlike fast-fashion jewelry that tarnishes quickly, demi-fine pieces are designed to last years with proper care—giving you the luxury aesthetic without the luxury price tag or the weight of solid gold.
How is demi-fine jewelry different from fine jewelry and fashion jewelry?
Fine Jewelry:Â Made from solid precious metals (gold, silver, platinum) with real gemstones. Extremely durable and holds intrinsic material value, but comes with a high price and significant weight.
Fashion Jewelry:Â Inexpensive, trendy pieces made from brass, base metals, or low-quality alloys. Tarnishes quickly, discolors skin, and typically lasts only months.
Demi-Fine Jewelry:Â The sweet spot. Quality stainless steel or titanium base with real 18K gold plating, featuring lab-grown diamonds or quality zircon stones. Built to last 1+ years with care, hypoallergenic, and priced accessibly. Perfect for everyday luxury.
Why should I choose demi-fine over solid gold?
With gold prices at all-time highs, solid gold has become increasingly expensive. Demi-fine jewelry gives you:
- The same luxe look – thick 18K gold plating delivers authentic golden shine
- Lightweight comfort – easier to wear all day without neck or wrist strain
- Accessibility – enjoy luxury without breaking the bank
- Versatility – experiment with styles without major financial commitment
- Durability – with proper care, lasts as long as fine jewelry
Product Quality & Materials
What materials do you use in your jewelry?
All Pretty Shimmering Things jewelry is crafted from premium materials:
- Base Metals:Â premium stainless steel, titanium steel, or surgical-grade alloys
- Plating:Â Real 18K gold plated using advanced PVD (Physical Vapor Deposition)
- Stones:Â Lab-grown diamonds, AAA-grade cubic zirconia, genuine zircon, or quality pearls
- Finishes:Â High-polish, brushed, or matte depending on design
Every material is chosen for quality, durability, and skin safety.
What does "18K gold plated" mean?
18K gold plating means a layer of real 18-karat gold is bonded to a base metal (stainless steel or titanium) through an advanced plating process. The "18K" indicates the gold's purity—the higher the karat, the more pure gold in the layer.
Our pieces use thick, 18K gold plating (not thin or cheap electroplating) to ensure the gold doesn't flake or fade with regular wear. Think of it as a durable, wearable layer of luxury on a sturdy, comfortable base.
How long does the gold plating last?
With proper care, our 18K gold-plated jewelry maintains its shine for 1+ years of everyday wear, and often much longer if cared for properly. Our up to 1-year shine warranty backs this durability.
The lifespan depends on:
- How often you wear it – daily wear will naturally show signs earlier than occasional wear
- Your care routine – following our care tips extends life significantly
- Your lifestyle – exposure to sweat, perfume, or harsh chemicals can fade plating faster
Many customers find their pieces remain beautiful for 2-3+ years with simple care.
Are your pieces hypoallergenic?
Yes! All Pretty Shimmering Things jewelry is 100% hypoallergenic. We never use:
- Nickel
- Copper alloys
- Low-quality mystery metals
We use surgical-grade stainless steel and titanium steel specifically chosen for sensitive skin. Even our 18K gold plating is applied over these safe bases, making every piece safe for all skin types, including extremely sensitive skin.
Do your pieces have any harmful chemicals?
No. Every piece is tested and verified to be free from:
- Lead
- Cadmium
- Mercury
- Other toxic substances
All materials are skin-safe and eco-conscious. We're committed to jewelry that makes you feel good—inside and out.
Care & Maintenance
How do I care for my jewelry?
Proper care keeps your Pretty Shimmering Things pieces looking radiant for years. Here's our care guide:
Daily Wear Tips:
- Remove jewelry before swimming, showering, or exercising (we know—it's waterproof, but chemicals in water can affect the plating over time)
- Avoid direct contact with perfumes, colognes, lotions, and harsh cleaning products
- Remove before sleeping to prevent unnecessary wear
Cleaning:
- Gently wipe with a soft, lint-free cloth after each wear
- For deeper cleaning, use lukewarm water with mild soap and a soft brush
- Pat dry completely with a soft cloth
- Never use harsh chemicals, abrasive scrubs, or ultrasonic cleaners
Storage:
- Store in a cool, dry place away from direct sunlight
- Keep in the provided pouch or a jewelry box to prevent scratches
- Store away from humidity and extreme temperatures
- Keep pieces separated to prevent tangling and scratching
What to Avoid:
- Chlorine and saltwater (even though waterproof, prolonged exposure can fade plating)
- Perfume, hairspray, and cosmetics (apply these before putting on jewelry)
- Harsh cleaning products and bleach
How do I clean my jewelry?
Follow these simple steps for sparkling clean pieces:
- Gather supplies:Â Soft cloth, mild soap, lukewarm water, soft toothbrush (optional)
- Soak:Â Fill a small bowl with lukewarm water and add a drop of mild dish soap
- Gentle wash:Â Place your jewelry in the soapy water for a few minutes, then gently scrub with a soft cloth or soft toothbrush, paying attention to crevices
- Rinse:Â Rinse thoroughly under lukewarm running water
- Dry:Â Pat completely dry with a soft, lint-free cloth
- Store:Â Keep in your jewelry pouch or box until you're ready to wear
Pro Tip:Â Never use hot water, bleach, or harsh chemicals. Gentle is always better!
What does your 1-year shine warranty cover?
Our up to 1-year shine warranty guarantees that your jewelry will maintain its gold plating shine and finish under normal wear and care conditions.
The warranty covers:
- Fading or discoloration of the gold plating due to manufacturing defect
- Tarnishing of the base metal (under proper care)
- Clasp or closure failures due to defect
The warranty does NOT cover:
- Normal wear and tear from daily use (minor scratches, slight fading from extended use)
- Damage from improper care or storage
- Damage from exposure to harsh chemicals, chlorine, or saltwater
- Loss or damage from accidents or misuse
How to Claim:
Contact us with photos of your jewelry and a description of the issue. We'll assess and either repair, replace, or provide a refund based on the situation.
Can I wear the jewelry in water?
Our jewelry is waterproof, meaning water won't damage the structure or base metal. However, we recommend removing pieces before:
- Swimming – chlorine can accelerate plating fade
- Showering – while occasional water is fine, repeated exposure to shower products and steam can affect the plating
- Hot tubs – chlorine and heat damage the gold plating
- Saltwater – salt can corrode the plating over time
Safe water exposure:
- Washing hands while wearing jewelry – no problem
- Brief rain or splashes – totally fine
- Occasional shower – generally okay, but not ideal long-term
Bottom line:Â It's waterproof, but moisture and chemicals together (like in showers or pools) can shorten the plating's lifespan. When in doubt, take it off!
Sizing & Fit
How do I determine my ring size?
Option 1: Existing Ring Method (Easiest)
- Find a ring that fits your desired finger
- Place it on a ruler or measure its inner diameter in millimeters
- Use an online ring size chart to convert the diameter to your size
- Ring sizes typically range from 6-10 in India
Option 2: String Method
- Wrap a string around your finger (where you want the ring to sit)
- Mark where the string overlaps
- Measure the string length in millimeters
- Use a ring size chart to convert to your size
Option 3: Visit a Jeweler
- Any jewelry store can measure your ring size for free
- This is the most accurate method
Pro Tips:
- Measure your finger in the afternoon—fingers swell slightly throughout the day
- If between sizes, go up (rings can always be sized)
- Different fingers have different sizes—measure the specific finger you'll wear the ring on
Are bracelets and necklaces adjustable?
Necklaces: Most of our necklaces feature adjustable lengths with extender chains. Common lengths are 40cm + 5cm, 40cm + 7cm, or 45cm + 5cm, allowing you to customize the fit.
Bracelets: Many of our bracelets are clip-on style and fit most wrists. Some feature adjustable clasps for a custom fit. If you're unsure about sizing, we recommend measuring your wrist circumference and comparing it to our size guide.
Bangles:Â Most bangles are slip-on and come in a universal size, but we recommend checking the inner diameter measurement before ordering.
Can't find sizing info? Contact us with your measurements, and we'll help you find the perfect fit!
How do I know what size will fit me?
For Necklaces:
- Standard necklace length is 40-45cm
- Measure your neck circumference and add 5-10cm for comfort
- Our adjustable extenders give you 5-7cm of flexibility
For Bracelets:
- Measure your wrist circumference (where you want to wear the bracelet)
- Add 1-2cm for comfortable fit (should be snug but not tight)
- Most of our bracelets fit 16-20cm wrists
For Rings:
- Follow the ring sizing guide above
- If unsure, we recommend sizing up
Still unsure? Email us your measurements, and our team will recommend the perfect size. We want you to love your jewelry!
Ordering & Shipping
What's your shipping policy?
We offer fast, reliable shipping across India and internationally.
Shipping Options:
- Standard Delivery:Â 3-5 business days (most locations in India)
- Express Delivery:Â 1-2 business days (select cities)
- International Shipping:Â 7-14 business days (varies by location)
Shipping Costs:
- Free shipping on orders above ₹999
- Flat rate shipping below ₹999
Order Processing:
- Orders are processed within 24 - 48 hours
- We ship Monday-Saturday (excluding national holidays)
- You'll receive a tracking number via email once your order ships
How long does delivery take?
Within India:
- Standard: 3-5 business days
- Express: 1-2 business days (available in major cities)
International:
- 7-14 business days depending on destination country
- Customs clearance may add additional time
Processing Time:
- All orders are processed and shipped within 24 - 48 hours of order confirmation
- Orders placed on weekends ship the following Monday
Tracking:
- You'll receive an email with your tracking number as soon as your package ships
- Track your delivery in real-time via our shipping partner's portal
Do you ship internationally?
Yes! We ship to most countries worldwide.
International Shipping Details:
- Available to 100+ countries
- Delivery time: 7-14 business days (varies by location)
- Customs duties and taxes may apply (buyer's responsibility)
To order internationally:
- Select your country during checkout
- Shipping costs will be calculated based on weight and destination
- You'll receive tracking information via email
Need help? Contact us with your location, and we'll provide a shipping estimate!
Returns & Warranty
What's your return policy?
We want you to love your jewelry! Here's our hassle-free return policy:
Return Window:
- 7 days from delivery date for full refund or exchange
- Must be unused and in original packaging
How to Return:
- Contact us within 7 days of delivery
- Provide your order number and reason for return
- We'll provide a prepaid return shipping label (or pickup arrangement)
- Send the jewelry back in original condition
- Refund processed within 5-7 business days after we receive and inspect the item
Non-Returnable Items:
- Jewelry that shows signs of wear, damage, or alteration
- Custom or personalized orders (unless defective)
- Items returned after 7 days
Exchanges:
- Want a different style or size? We offer free exchanges within 7 days
- Just contact us and let us know what you'd like to exchange for
- We'll arrange pickup and send your new piece
What does the shine warranty cover?
Our up to 1-year shine warranty covers manufacturing defects in gold plating and base metal finish under normal wear conditions.
Covered:
- Premature fading or discoloration of gold plating
- Tarnishing of stainless steel or titanium due to defect
- Clasp, closure, or structural failures due to manufacturing defect
Not Covered:
- Normal wear from daily use (minor scratches, slight fading after extended wear)
- Damage from improper care (harsh chemicals, neglect, storage issues)
- Damage from misuse or accidents
- Damage from saltwater, chlorine, or harsh environments
- Loss or theft
How do I claim the warranty?
To claim your warranty:
- Contact us within 1 year of purchase with:Your order numberPhotos of the issueDescription of the problem
- We'll assess your jewelry and determine if it qualifies
- Resolution options:Free repair (if applicable)Free replacement with the same or similar pieceFull refund (at our discretion)
- We'll handle shipping – we'll provide a prepaid return label, and cover all repair/replacement costs
Pro Tip:Â Keep your order confirmation and care guide for warranty claims!
Gifting
Do you offer gift wrapping?
Absolutely! We believe beautiful jewelry deserves beautiful presentation.
Gift Wrapping Options:
- Standard Gift Wrap:Â Elegant kraft or luxury box packaging with tissue paper (included free with all orders)
- Premium Gift Wrap:Â Luxury gift box with ribbon, branded tissue, and thank you card
- Personalized Gift Wrap:Â Custom message card included
Add Gift Wrapping:
- Select gift wrapping option at checkout
- Add a personalized message or gift note
For Large Orders:
- Contact us for bulk gifting options and custom packaging
Can I include a personalized message?
Yes! We love personalized gifts.
How to add a message:
- During checkout, select "Add Gift Message"
- Write your message (up to 150 characters)
- We'll print it on a beautiful card and include it in your package
Message Ideas:
- "Happy Birthday! Wear this with love and confidence."
- "To my favorite person – you deserve to shine."
- "Congratulations on your new job! Here's to new beginnings."
- "Just because you deserve something beautiful."
Want something more custom? Contact us, and we can arrange a special message or packaging for large orders or corporate gifts.
Is there a gift receipt option?
Yes! Perfect if you want to include a gift receipt but hide the price.
Gift Receipt Details:
- Shows product name and description only
- No pricing information
- Includes care instructions and warranty details
- Printed on branded receipt paper
To request a gift receipt:
- Add a note during checkout, or
- Contact us before shipment with your order number
Returns with Gift Receipt:
- Recipients can still return within 7 days
- Refund will be processed as store credit
General Questions
Why should I shop at Pretty Shimmering Things?
Because luxury shouldn't require a second mortgage!
Here's why customers love us:
- Thick 18K gold plating – not thin, cheap electroplating
- Hypoallergenic & waterproof – wear anywhere, anytime
- Up to 1-year shine warranty – we stand behind our quality
- Handpicked & curated – every piece is chosen with care
- Affordable luxury – beautiful jewelry at accessible prices
- Customer-first service – easy returns, fast shipping, responsive support
- Sustainable choices – lab-grown diamonds, quality materials
Do you have a physical store?
Currently, we operate exclusively online to keep prices low and pass savings to you! However, you can:
- Browse our full collection on our website
- Contact us via email or chat for personalized recommendations
How can I contact customer support?
We're here to help!
- Email:Â [your support email]
- WhatsApp:Â [your WhatsApp number]
- Instagram DMs:Â @prettyshinmeringthings
Response time:
- Typically within 2 hours during business hours
- 24 hours on weekends and holidays
Do you offer bulk orders or corporate gifting?
Absolutely! Perfect for:
- Corporate gifts for employees
- Wedding favors
- Bridesmaids gifts
- Team recognition
- Event gifting
For bulk orders:
- Contact us with your requirements
- We offer custom packaging and special pricing
- Personalization available for large quantities
- Dedicated support throughout the process
Email us:Â [corporate email or form]
Are your pieces sustainable and ethically sourced?
We're committed to responsible jewelry.
Our Practices:
- Lab-grown diamonds – no mining, no conflict diamonds
- Quality materials – built to last, reducing waste
- Ethical sourcing – all materials from certified suppliers
- Minimal packaging – eco-friendly, recyclable materials
- Fair practices – we support fair wages and safe working conditions
We believe luxury should never come at the cost of our planet or people.
Still have questions? We'd love to hear from you!
Contact Pretty Shimmering Things – we're always here to help.